|2005 Long Beach Arch
See what can happen when you turn the towns Mayor's son loose with a Pepsi truck!
It seems Pepsi was getting sick of the old arch and inadvertantly decided to take it out. What a hoot! Can you imagine that phone call to the boss explaining what just happened?
While it was the talk of the festival, it appears that in general, the public likes the idea of a new arch, as the old one has been there since 1954 (I think).